We know you’re not supposed to follow every.single.trend. But there are some things that are just so amazing, everyone will be jumping on the bandwagon. We’re here to share some amazing beauty products with cult followings that totally deserve all the hype. From the concealer that’s purchased every 12 seconds because it will seriously make you look like you sleep 10 hours nightly to the face mask that will make any face look like it just emerged from a Korean spa, these are the cult products that have real results.
Milk Makeup
Two weeks after this New York brand launched in the United Kingdom, there was already a 17,000-person waiting list for the products, according to the Telegraph. The vegan skin-care and makeup company is the second most-searched beauty brand by young cosmetic consumers. Overwhelmed by your options? Beauty lovers swear by everything from Milk Makeup’s tattoo stamps to its glitter sticks, but you may want to start with the basic Lip + Cheek ($28 at Sephora.com). Swipe the cream-based blush onto your lips, cheeks and even eyelids for a natural — yet enhanced — look.
Tarte Shape Tape Concealer
If you’re purchasing just one product, this is the one to snag. One is sold every 12 seconds ($27 at Ulta.com), and we’re not surprised. Got wrinkles? Got dark bags? Got any blemishes? This concealer, which contains mango seed and shea butters, will soften, smooth and conceal anything and everything. You can even use it as a primer, though we prefer to dip it onto our dark spots and red spots before applying concealer.
Another option: Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
Aztec Secret Indian Healing Clay
With more than 14,000 perfect reviews on Amazon, this $11 tub of powdered face mask blows the other face masks away. You’re supposed to mix it with water, but those in the know (hello!) prefer to mix with apple cider vinegar for the best (aka strongest) results. It will make your face super soft, rid you of pimples, shrink your pores and do miracles. Plus, this lasts for ages since you need only one tablespoon per face mask, and you should use it just once a week because it’s that powerful. It does tend to get a little messy, since you’re supposed to mix it with a plastic spoon into a plastic dish for best results. But no mess, no gain — or so they say.
Another option: Pure Biology Clay Face Mask
Too Faced Better Than Sex Mascara
Most mascaras do their job well. They darken and fill in your lashes so your eyes really pop. It’s not rocket science. But this one ($26 at Sephora.com)? It’s like that student in class you know will ace the SATs and get into Harvard without even studying. It’s that good. The brush is curved to fit your lashes perfectly, it has tons of stiff bristles to coat every lash, and the formula doesn’t budge once it’s applied. Is it better than sex? We plead the Fifth.
Another option: L’Oréal Paris Voluminous Original Volume Building Mascara
M.A.C. Retro Matte Ruby Woo Lipstick
How does this lipstick look amazing on every single woman, regardless of her skin tone, her style and her age? We have absolutely no idea. What we do know, however, is that we’ve spent hours (yes, this is our job) perusing images of women wearing this shade of lipstick, and haven’t found a single person who didn’t rock the look. And for just $19 (Maccosmetics.com), it’s worth a shot, even if you’re just wondering what matte red lipstick will do for you. Spoiler alert: You’ll love it.
Another option: Maybelline SuperStay Matte Ink Liquid Lipstick
H2O+ Hydration Oasis Creamy Foaming Cleanser
We’ve tried just about every cleanser created, and this one blows them all away. It lathers incredibly well, smells delish and leaves your skin clean and soft. This was made in Japan, and it contains fatty-acids to plump up your skin while cleaning it to leave you refreshed and stunning. Use it for makeup removal as well, and you’ll save time — and money ($28 at h2oplus.com).
Another option: Neutrogena Fresh Foaming Cleanser
Skinceuticals C E Ferulic
This serum ($166 at Dermstore.com) can actually correct the uncorrectable: pigmentation, melasma and other dark spots. Use it for just a week, and you’ll be part of the cult, as your skin will change before your very eyes. Yes, it’s pricey. But it’s so totally worth every last drop.
Another option: Tree of Life Vitamin C Serum
Stocksy
