Magnets are great for lots of things — detecting true north, keeping your shopping list on the fridge and — according to one of the newer beauty trends — tightening pores, trapping impurities, reducing fine lines and brightening complexions. Plus, you remove them with a cool wand that’s just, well, fun to use.
Earlier this year Madonna’s beauty line MDNA launched in the U.S., and it included a magnetic Rejuvenator Set that was said to “draw out impurities” for the whopping price of $600. The reported results attracted (groan, sorry) enough attention that other brands released their own, less expensive, versions that combine different traditional beauty mask ingredients with iron particles and powders. The mask goes on and feels almost chalky. After waiting five to 10 minutes, you remove it with a magnet that lifts the product off the face (do not remove it with water unless you want a black, messy sink).
The electromagnetic current that is created by waving the wand over the product is a novel approach to your beauty regimen, but magnets as healing tools have been around for a long time. The masks contain oils and anti-aging and all-natural additives that have also been used for a while, but fans say that removing them via negatively charged ions yields a softer, tighter result.
Plus, you get to feel like a human Wooly Willy toy, remember those? Same idea, but definitely more expensive.
e.l.f. Cosmetics Beauty Shield Magnetic Mask Kit, $24
Dr. Brandt Skincare Magnetight Age-Defier, $24
Milky Dress Black Luster Mask, $30
Laura Saunders
